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UASHMAMA is a family business based in Tuscany.

The father, Marco, is the creative mind. He spent a long time building up experience in the footwear business and has significant know-how in all that is handcrafted and particularly Made in Italy, but at the same time cultivating an interest in new technology in the sector.

We, as UASHMAMA Family, design and manufacture lifestyle products that balance our respect for nature and design functionality. Uashmama promotes intentional living through eco-sustainable products conceived, designed, and entirely made in Tuscany, Italy.

3 main principles:

Innovation, Functionality, and Sustainability



Our process starts with buying raw materials from trees that are cut in a sustainable and controlled manner. We recondition the raw materials with our UASHMAMA formula.

Adding natural vegetable waxes and reducing the chemical substances inside the raw material. With our unique treatment process, we bring out the very best of the material, becoming our very own “AGGO”. 

We created our paper material, “AGGO”, because we wanted to produce the perfect blend of ethical and durable washable paper. We created this material in response to our needs.



All of our products are made from our own washable paper material, exclusively made of natural fibres.


  • From Raw Material to “AGGO”: 

We begin by sourcing raw materials that come from trees cut in a sustainable and controlled manner. We then recondition the raw materials with our unique treatment process, adding natural vegetable waxes and reducing the chemical substances inside the raw material. Once the material has been processed and becomes “AGGO”, we add final touches such as specialized dyeing, finishes, and doubling paper in order to strengthen and style the paper.

Now our craftsmen assist the material into the final product by cutting, sewing, and assembling the product its final form.




Quality is so important to us. We take pride in creating our own paper material and carefully monitor the process from start to finish. This allows us to ensure strength, durability, and longevity of each and every product.



We apply our Italian design principles to create impactful products that enhance our daily routine.



From design concept to final product, every step of the manufacturing and production process is thoughtfully managed and considered. We strive to reduce our environmental impact throughout every stage. 



  • We certify our raw material processes, implement water-saving methods, and do not use chrome. 

  • We use organic cotton, woven in Tuscany with certified organic fibres, for our bag lining.



  • We’re proud to be Italian. We keep our manufacturing and production local, employing local craftsmen and artisans from the surrounding Tuscan area.

  • Wherever possible, we take careful considerations to reduce waste. The materials we use to reinforce our bags, sacks, and backpacks are scraps of AGGO paper and organic cotton so that any waste is used.

  • The straps we use, like the shoulder straps of backpacks, are made of recycled cotton - 85% of which is derived from used T-shirts.

  • The leather we use is top quality, tanned in the Tuscan area, utilizing old principles and methods of 'vegetable tanning' in the total absence of chrome, using only tannins from the chestnut tree.